https://www.amplifysustain.com/blog daily 0.75 2024-03-04 https://www.amplifysustain.com/blog/article-forecasting monthly 0.5 2023-10-05 https://www.amplifysustain.com/blog/article-beyondprice monthly 0.5 2023-10-03 https://www.amplifysustain.com/blog/article-vmcl monthly 0.5 2023-10-05 https://www.amplifysustain.com/blog/siop monthly 0.5 2023-11-20 https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/d4e301b5-0154-4095-96d6-29c610e60c89/SIOP+Graphic.png Blog - Using SIOP to Solve Inventory Mix - SIOP stands for Sales, Inventory and Operations Planning. It is a methodology that aids in strategic planning. It coalesces sales, marketing, product development, procurement, operations, inventory management and finance. It is a lever for the executive team or leadership to achieve alignment and focus towards the company's financial objectives. https://www.amplifysustain.com/blog/cascading-kpis monthly 0.5 2023-12-04 https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/ce85d24f-f0d4-47b6-ad4c-7eba5def41f1/Cascaded+KPIs++-+Problem+-+Amplify+%26+Sustain+Consulting Blog - Cascading KPIs to Improve Performance - President Highlights the organizations priority of service department expansion. Starts meeting. Sales Manager KPI = Sales to Plan Reports positive for the year (103%) but down for the quarter (87%). Requesting advertising for more people in store during slow season. Happy that team is talking about new service dept. with customers. Notes needs for increased backlog. Marketing Manager KPI = Cost Per Lead Has increased to $27.25 Reports decreased engagement online. Is over budget on advertising so decreasing the total spend. Is not confident advertising will work. Finance Manager KPI = Return on sales Reports early returns of the service department is having a positive impact on profitability. Supply Manager KPI = On Time & In Full Has struggled to have impact on the KPI all year. Celebrates positive trend due to service department order criteria. https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/00c35eab-6a46-48bc-aeb5-0c0c74e9730b/Cascade+KPIs+to+Improve+Performance+%281%29.png Blog - Cascading KPIs to Improve Performance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/e42ad37c-d484-4d3f-8f2c-059f698f3fea/Cascaded+KPIs++-+Solution+-+Amplify+%26+Sustain+Consulting Blog - Cascading KPIs to Improve Performance - President KPI = Return on Sales Reports Return on Sales is trending up. Uses this to highlight the important of the new service dept. Reiterates goal of Return on Sales. Starts meeting. Sales Manager KPI = Sales to Plan Reports positive for the year (103%) but down for the quarter (87%). Acknowledges slow season and need for more foot traffic. Announces team KPI, Calls Per Day to help drive high value traffic. Marketing Manager KPI = Cost Per Lead Has increased to $27.25 Team has plan to focus on KPI of Profit Per Lead by hosting a contest to collect customer data to combat increasing advertising costs. Finance Manager KPI = Days Payable Outstanding (DPO) Reports Days payable isn’t progressing. Looking closer at vendor credit terms to impact KPI. Announces team KPI Days of Sales Inventory to help move out slow moving goods. Supply Manager KPI = On Time & In Full Reports positive trend but acknowledges that alone will not put them on track for the goal. Announces team KPI of Supplier Availability, expressing confidence they will get on track. https://www.amplifysustain.com/blog/why monthly 0.5 2023-10-17 https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/e6eec8d5-46bf-4a76-b05f-79f208eb2316/Why+Infographic+2.png Blog - My Why https://www.amplifysustain.com/blog/sales-funnel monthly 0.5 2023-10-18 https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/94c14bed-c371-4ae4-a8da-9727e3ada748/Sales+Funnel++-+application++%281%29.png Blog - Sales Funnel: More Than a Wishing Well - Awareness > Content Marketing: Blogs, Video, Social Content evangelizing your company, what you do and why you do it. > Trade Shows: getting in front of audiences with a high concentration of your target customer. > SEO: optimizing search engine results for inquiries of your offerings or solutions. > Advertising: Social ads, billboards, paid placement to make customers aware of your company. Interest > Workshops, Webinars, Live Streams: Provide valuable content that also helps customers become more aware of your offerings. > Newsletters: incentive customers to sign up by providing valuable content > Giveaways / Lead Magnets: Giving away something of value to potential customers. https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/af92da21-eb9f-4683-a06d-bf32cb0747b3/Sales+Funnel++-+application+.png Blog - Sales Funnel: More Than a Wishing Well - Awareness Customers are aware of the company and might have an idea of their offerings. Interest Customers are making an effort to learn more about the company and its offerings. They are following them. Evaluation Customers are actively determining if the company’s offerings are right for them. They are engaging with the company. Decision The customer has determined the company’s offerings are right for them and are negotiating or determining the right time to make a purchase. https://www.amplifysustain.com/blog/srm monthly 0.5 2023-11-09 https://www.amplifysustain.com/blog/ll-productlifecycle monthly 0.5 2023-11-09 https://www.amplifysustain.com/blog/7levers monthly 0.5 2023-11-22 https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/5c2eef0c-6a5c-4d3d-9c77-b45b8c7b1c10/AmplifySustain.com_7+Levers_Growth.png Blog - The Power of 7 Levers…Twice - Traffic The people hovering around you, the store, the website, the retailers website, the social channels, etc. This lever is where typical marketing spend is usually allocated which could be an opportunity to scrutinize. Opt-Ins Think of these as your subscribers or people who are actively engaged, wanting to be sold to. The key is to make a distinction between Traffic and Opt-ins. By doing so, you will realize talking to the two, is different. Conversions Extremely critical and important aspect of any business yet this can often be an area overlooked. Get inside the mind of a customer and learn what makes them purchase your products. Average Item Price This could hurt volume, but you might be charging too little. Items Per Transaction There might be opportunities to better educate your customers on complimentary products. https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/43ff324d-bd3e-4336-9596-9bf7bf349bb9/7+Levers+InfoGraphic++%282%29.png Blog - The Power of 7 Levers…Twice - Volume Doing more is an obvious way to increase profits. As a former VP of Sales I may be showing some bias in that I believe this lever can sometimes be over pulled. The growth levers detailed earlier have the most overlap and impact on volume. Pricing Compare your pricing against the competition, make note of changes from the last couple of years. Cost of Goods Sold Discuss better terms with your suppliers. Be aware of the competitive landscape. Overhead Go line by line on expenses. Reduce the fat. Debtor Days Review bad payers. Can the business be made up elsewhere? The increase here need to get cash into the business faster. Stock Days Narrow in on slow moving inventory to determine obsolescence plans. https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/ad96edd7-a8c8-442a-998b-60bf18e73c57/Main+7+Levers+Infographic.png Blog - The Power of 7 Levers…Twice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.amplifysustain.com/blog/smartstats-workerstatus monthly 0.5 2023-11-16 https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/44cf7b25-cc8a-4486-b7aa-84ae6abab13f/Smart+Stats+PDF.png Blog - Smart Stats: Worker Status - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.amplifysustain.com/blog/smart-stats-americas-top-retailers-2023 monthly 0.5 2023-12-06 https://www.amplifysustain.com/blog/ascquarterlyvol1 monthly 0.5 2023-12-21 https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/1703181896889-HIIQ6T11P6NC4PHGXOXQ/1.png Blog - Q4 2023 - ASC Quarterly Newsletter https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/1703181896703-KSS8YBTVRTBCB4I9PUFX/2.png Blog - Q4 2023 - ASC Quarterly Newsletter https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/1703181898231-5S7GBSM16CO0MS72Y9V7/3.png Blog - Q4 2023 - ASC Quarterly Newsletter https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/1703181898290-KU6UYJM59MWMLADMP9YT/4.png Blog - Q4 2023 - ASC Quarterly Newsletter https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/1703181900149-44GTUXC2USIOH722J0WV/5.png Blog - Q4 2023 - ASC Quarterly Newsletter https://www.amplifysustain.com/blog/what-disc-golf-can-teach-us-about-business monthly 0.5 2024-02-15 https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/02663943-24f1-4992-8c07-591b92a09949/IMG_3786.JPEG Blog - What Disc Golf Can Teach Us About Business - Disc Golf: I was playing a game of disc golf recently when I overheard a group a few baskets behind me. One of the players had missed a shot badly and their friend commented, “Whoa, you let go of that really early”. Their response was a frustrated, “I KNOW! I SUCK SO BAD AT THIS! UGH!” l found this funny because the frustration was something I could personally relate to. Image: Fletcher Hall, Asheville, NC https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/92455d0a-fb83-4f55-bb40-356763920c59/IMG_3705.JPEG Blog - What Disc Golf Can Teach Us About Business - Disc Golf: Sometimes the disc bounces off a tree the right way. Sometimes it goes in the lake. Image: Lake Julian, Asheville, NC https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/328cb6c8-c2e5-41ac-a2d9-aab3978b4ca0/IMG_3681.JPEG Blog - What Disc Golf Can Teach Us About Business - Disc Golf: My personal best game I ever played (at least at the time of this writing) can be attributed to focus. I showed up the course with a simple goal to focus on. Shoot for pars. After reviewing my most recent game I realized that I struggled for consistency. My score varied wildly from basket to basket. Image: Richmond Hills, Asheville, NC https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/7e86aece-0a2b-404d-8960-63d6423cb266/IMG_3700.JPEG Blog - What Disc Golf Can Teach Us About Business - Disc Golf: My best games have included a small practice session before playing. Taking the time to warm up with some putts and mid range shots goes along way to lower the final score. The practice helps me refine my form, locking in my muscle memory as I get a feel for accuracy and range. Preparation creates confidence which shows up during the game. Preparation has also taken the form of reviewing the last time I played. Image: Lake Julian Asheville, NC https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/5e7a283b-0116-4e9c-8c40-99cdb0191a89/IMG_3778.JPEG Blog - What Disc Golf Can Teach Us About Business - Disc Golf: I often play disc golf with a friend. Early on I found that I would usually be beating him on the first 9 baskets but later he would come back surging back and win the game. I was running out of energy. My stamina was poor. Image: Highland Brewing, Asheville, NC https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/2961a0e7-1f9a-487d-ba6e-19ba9c6b8d7f/IMG_3785.JPEG Blog - What Disc Golf Can Teach Us About Business - Disc Golf: I improve at disc golf simply because I enjoy going. It’s not as hard to practice something that you want to do. How did I learn how to throw a disc further? I enjoyed showing up. I remind myself of the reasons I like to play. That I am getting the benefit of exercise while playing a game. That I am outside breathing in the fresh air. I take time to enjoy the scenery and take in a view before a shot. To be grateful I can do this activity. Image: Fletcher Hall, Asheville, NC https://www.amplifysustain.com/blog/a-healthy-sales-team monthly 0.5 2024-02-15 https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/1a01d3c9-7195-48ad-86e6-f1d9816c78b3/Screen+Shot+2024-02-12+at+7.13.55+PM.png Blog - 5 Qualities of a Healthy Sales Team - [BOOK] Broken Windows, Broken Business. How the smallest remedies reap the biggest rewards. By Michael Levine. A motivating read for any leader. Draws from the broken window theory popular in policing to create business examples of how not fixing the small basic problems leads to long term issues. The book outlines problems that can exist within a business and the problems they invite when left unnoticed. https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/1707805947912-5OZUQRVL6YTKWWOOB9U5/What+Disc+Golf+Can+Teach+Us+About+Business++%284%29.png Blog - 5 Qualities of a Healthy Sales Team https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/1707806671582-BQGA4CS2YBEWOTD7OCZA/What+Disc+Golf+Can+Teach+Us+About+Business++%287%29.png Blog - 5 Qualities of a Healthy Sales Team https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/1707806539218-QN7K036P6HW8IHJTIDJA/What+Disc+Golf+Can+Teach+Us+About+Business++%286%29.png Blog - 5 Qualities of a Healthy Sales Team https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/1707806987225-97ZJRZ0TTAKWI6B4H8M1/What+Disc+Golf+Can+Teach+Us+About+Business++%288%29.png Blog - 5 Qualities of a Healthy Sales Team https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/1707807188460-JSU1SMNHKR713ISUD5MW/What+Disc+Golf+Can+Teach+Us+About+Business++%289%29.png Blog - 5 Qualities of a Healthy Sales Team https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/8a6fbe78-7de0-4b11-8e2d-4bc10a74826b/Screen+Shot+2024-01-23+at+1.44.15+PM.png Blog - 5 Qualities of a Healthy Sales Team - [PODCAST] Hidden Brain, The Secret To Great Teams. Academic and insightful. Interviews psychologist Anita Woolley regarding her studies on teams and collective intelligence. Challenges many assumptions we have about teams and goes into details on gender and personality mixes of highly successful teams. https://www.amplifysustain.com/blog/6-thinking-hats monthly 0.5 2024-02-26 https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/e4863df7-2f71-4436-b61c-0b2ba2fde649/Screen+Shot+2024-02-26+at+12.50.21+PM.png Blog - Wear 6 Hats to Think Better - [BOOK] Six Thinking Hats, Run Better Meetings Make Faster Decisions https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/7c1870e1-850b-4cd6-b199-946592864b1d/Screen+Shot+2024-02-26+at+12.47.12+PM.png Blog - Wear 6 Hats to Think Better - [PODCAST] What You Will Learn, The 6 Thinking Hats by Edward de Bono. https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/e3aaa039-aa4a-4d95-8993-502afe4d9d75/6++Thinking+Hats+.png Blog - Wear 6 Hats to Think Better - White Hat | Facts Neutral, data, statistics, what we know & don’t know. Think: white paper Red Hat | Emotion Feelings, passion, intuition, hunches, gut feel, instincts. Think: heart Black Hat | Judgement Critical discernment, risk, what could go wrong. Think: the judge Yellow Hat | Optimist Positivity, benefits, values, what could go right. Think: sunshine Green Hat | Creative New ideas, solutions, alternatives, possibilities. Think: growth https://www.amplifysustain.com/blog/the-parts-of-a-perfect-product-page monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/e231439c-c501-4e4a-a7f5-efb5eb0a235d/Blog+Picture++%281%29.png Blog - The Parts of a Perfect Product Page - Example: Shinola offers American designed and sourced fashion products. Their images showcase the simple yet elegant design of a watch by using detailed close ups. The copy is concise, appealing to a smooth a sophisticated buyer. Quality content is an important part of a perfect product display page. This image shows how Shinola uses HD photos and elegant copy to convert customers. https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/72eafcf8-386c-49d2-b571-3fdbba56634a/Blog+Picture++%283%29.png Blog - The Parts of a Perfect Product Page - Example: Studio Neat makes well designed products that solve everyday problems. Their pages highlight how carefully chosen features will positively impact the user. Here they provide examples of how a notebook’s thoughtful design provides creative inspiration and fits into anyone’s workflow. https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/170a2241-fbfa-45ae-bc73-b293a0c524e2/Blog+Picture++%285%29.png Blog - The Parts of a Perfect Product Page - Example: YETI builds coolers with a simple mission in mind: build the cooler that would be used every day. They lean heavy on their loyal fans and showcase their positive reviews throughout their website. Listed alongside the important purchase details, a curious shopper can click the reviews and quickly read what past shoppers said. https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/4a60477b-43c0-49b5-8ad2-44fc08df508b/Blog+Picture++%284%29.png Blog - The Parts of a Perfect Product Page - Example: Sweetwater is an e-commerce musical instrument retailer. Buying guitars in a brick and mortar store has benefits vs online sales, because you can see first hand the exact guitar you’ll buy. Sweetwater overcame this by using specific purchase details. They show the serial number of the guitar with matched photos. Buyers are confident because they know exactly what they are purchasing. https://images.squarespace-cdn.com/content/v1/6511e3e7f7a84c043a2d97dd/6587012f-1034-47d7-bdd6-37ae3b791404/Blog+Picture++%286%29.png Blog - The Parts of a Perfect Product Page - Example: Anker makes innovative accessories for smart devices. Their product pages have multiple trust signals, showcasing their lifetime customer support and warranty. 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